Lori Senecal is an inspirational businesswoman and the CEO of CP&B. She is responsible for managing the companies finances and for acquisitions and expansions. She has only been working for the company since 2015 and has transformed the company into an international competitor. http://adage.com/article/agency-news/lori-senecal-named-global-ceo-cp-b/297505/
Her passion and understanding of the advertising industry landed her recent job. Impressed with her well rounded skills, Andrew Keller passed the torch to this woman.
CP&B has been gaining traction since their win of the global Infiniti award. They hired Senecal to lead the company towards global expansion. The MDC Partner Network is also helping them to expand into China.
This Canadian born, introverted woman has climbed her way to the top of the industry. Agencies are inviting her into their operations when they are going through tough transitional periods. She fills the demand for the globalization of international corporations.
Her leadership style is very unique in this industry, where charisma and machismo is commonplace. She is reserved, modest and very thoughtful. Her top priority is profitability and directness. She conveys her messages with minimal words and is very down to Earth. The methodical, soft spoken approach that she takes may set a trend for the future.
She has previously been a part of the MDC Partner Network. Lori Senecal was responsible for collaboration and growth among the companies different divisions. She still works with this company although she is now a part of CP&B. Scott Kauffman, the current CEO of the company, praises her as being a lucky find for the company. She was able to take the unstable company into a sustainable corporation.
Earlier in her career, she was the global chairman of KBS+. KBS+ is an advertising company based out of New York. The company grew to international markets and had nearly quadrupled the amount of employees that they had. She had also previously worked for TAG Ideation, McCann Worldgroup, McCann Erickson and Kirshenbaum Bond Senecal. Check out her profiles on crunchbase and Twitter to learn more.
Posted in: Corporate Growth